Integrate. Automate. Optimize.

Ruf’s Navigator expertly integrates all of your marketing data into one system for the ultimate in customer-centric marketing management…

  • Single Customer View recognizes individual and household-level consumers across all incoming data feeds.
  • Data enhancement of customers with demographic and psychographic variables provides a complete understanding of customers and key market segments.
  • Integrated Media Plan tracks, manages and measures campaigns across multiple channels.
  • Campaign Management System creates custom, highly targetable email campaigns using available customer intelligence and market segments.
  • Customizable dashboard and reports track the key performance indicators that are meaningful to you.


  • Gain insight into the behaviors and preferences of your customers to develop marketing strategies that resonate with their unique lifestyles.
  • Discover the most responsive marketing channels and build stronger relationships through integrated communications.
  • Optimize campaign and channel effectiveness by identifying the tactics and channels that produce the best results.
  • Spot trends and guide forecasting with historical data evaluation.

Look Who’s Talking

-Dave Peterson,
Director of Research,
Nevada Commission 
on Tourism
See what else Dave had to say about Ruf
All of our data is flowing in [to Navigator] from all of our sources—our website, Google Analytics, as well as our scoring metric model where we are able to look at the data coming in from actual known visitors, relative to those people who are requesting material from us, to enhance our conversion rates of people who receive materials and actually come and visit Nevada."
-Richard Smalley,
Marketing Manager,
Kansas Division 
of Tourism
See what else Richard had to say about Ruf
One of the products we’ve used through Ruf is their Navigator, which really helps us slice and dice our data and really understand who’s inquiring about Kansas and give us a good idea who are consumers might be."
-Dave Williams,
Associate Managing Director,
Utah Office of Tourism,
Film and 
Global Branding
Ruf's Navigator system allows us to prepare reports from our inquirer database in a matter of seconds.  We are much more efficient in our ability to determine where our inquirers live and what information they request from our office."

Be sure to check out Success Stories to find out more about why our customers love Ruf and what we do!