Single Customer View integrates disparate customer contact and engagement data from various sources and marketing channels into a single view of each customer facilitating a full-circle understanding of each customer’s behaviors and purchase patterns.
- Leverage Ruf’s Hosted Customer Hub to provide 24/7 access to Single Customer View across multiple points throughout your enterprise.
- Correct customer-supplied addresses with industrial strength data hygiene.
- Drive ultra-precise targeting and campaign personalization by adding optional Intelligent Data Appends.
- Identify unique customers and households and export IDs to third-party CRM and messaging platforms.
- Drive relevant and personal communications with a “true” understanding of customer behaviors and purchase patterns.
- Reach, measure and optimize campaign effectives across multiple channels.
- Minimize wasted impressions and costs with the most accurate and up-to-date customer information.