Connect With Your Most Lucrative Audience Segments

Target, engage and convert your most profitable customers and prospects based on their unique lifestyles, attitudes and preferences.  Connex Consumer Targeting is a powerful segmentation solution featuring tools that empower you to drive ultra-relevant, multi-channel campaigns with less effort and less money… 

  • Connex Audience Clusters — Understand the unique attributes that comprise your most profitable audience segments, so you can develop relevant strategies that drive conversion and promote longevity.  Ruf Connex Clusters are groupings of consumers who exhibit similar characteristics at the household, and neighborhood level, as well as broader messaging levels so you can appeal to consumers in ways that align with their lifestyles.

  • Connex Targets — Whether your objectives are acquisition, retention or cross-selling, Connex Targets deliver off-the-shelf, highly targeted prospects and data appends that increase response rates and improve campaign profitability. Our robust prospecting database includes more than 5,400 Connex Targets across 86 categories, so you can so you can precisely reach those prospects who have a genuine interest in your offer. With so many options, you’re certain to find the preference that aligns with your brand.

  • Connex Consumer Profile — Leverage actionable consumer insight that drives smarter marketing strategies. This detailed analysis describes your customers demographically, geographically and psychographically.  It also reveals behaviors and brand preferences—all of which allow you to create personal, engaging campaigns that drive conversion.  Connex Consumer Profile also exposes your best audience segments so you can target new prospects who look just like them.

With Connex Consumer Targeting, you’ll have the intelligence you need to:

  • Acquire profitable new customers
  • Build and maintain customer loyalty
  • Cross-sell and up-sell products/services
  • Identify and target untapped market niches
  • Pinpoint your most responsive prospects
  • Increase the effectiveness of your call-to-action with relevant communications