Maximize Your Marketing Spend by Targeting Superior Travel Prospects

Connex Travel Targets combine Ruf’s industry-leading traveler analytics, with unsurpassed primary travel research from TNS, to deliver the most predictive traveler intelligence available.  Our robust and highly targeted prospecting database includes hundreds of traveler propensities, segmented at the household level, to ensure you always connect with your perfect traveler.


  • Drive higher responsiveness with less cost using targeted acquisition lists and selections that align with customer insight gained from other Ruf services such as SmartView and Visitor Analysis.
  • Increase campaign relevance by aligning messaging based on the characteristics of your target audience.
  • Evaluate retention opportunities across hundreds of staying and spending patterns, activities and destinations.