Discover Who’s Destined for Your Destination

Visitor Profile

A detailed profile of your visitors’ travel behaviors such as purpose of travel, mode of transportation, average overnight stays, origin of visitor, season of travel, lead-time to consider trip and more.  In addition, the Visitor Profile provides key demographics like average age, income, children in household and age of children.  Use Visitor Profile to gain a better understanding of your visitor segments, as well as to identify new prospects, whose profiles mirror the profiles of your best visitor segments.

Visitor Analysis

This comprehensive analysis compares a destination’s actual visitors to its inquirers. Using Ruf’s powerful Connex Consumer Targeting, Visitor Analysis uncovers demographic, geographic, psychographic and lifestyle traits, as well as the travel behaviors, patterns and preferences of actual visitors to your destination, as evidenced by transactional or survey data.  The analysis then compares this information to your inquirers, revealing key similarities and differences, to expose the “best converters” and most promising visitor segments—travels the furthest, stays the longest, spends the most and much more!

Benefits

  • Strategically invest marketing dollars with intelligence that reveals those inquirers who match the true profile of your visitors, in order to reach the best conversion prospects.
  • Acquire new customers by targeting “clones” of your best visitors.
  • Drive increased visitation by focusing your marketing budget on the most effective campaigns and offers.
  • Cut promotional expenditures by targeting media outlets in the most productive feeder markets.

Look Who’s Talking

-Charlotte Doehler-Morrison, VP marketing & communications, Quad Cities Convention & Visitors Bureau
Quad Cities Convention & Visitors Bureau was extremely satisfied with the research services that were provided by Ruf.  We consider this the Cadillac of market research.  Ruf was wonderful to work with and did a thorough job on our research project. Through their work we were able to really dig deeper into who our visitors are, where they are coming from, what their typical travel interests are, their demographic information and what types of media would work best to reach out to these market segments."
-Meredith Moody, marketing services director, Buffalo Trace Distillery
See what else Meredith had to say about Ruf
We started with the Ruf [Visitor] Profile study in 2008 and after we got the results of that study we analyzed them, along with our own internal research, and changed our marketing strategies—changed our advertising and our promotion and our editorial marketing and went after a different dataset."
-Aaron Gumpenberger, Tennessee Tourism Committee
Ruf Strategic Solutions was able to give Tennessee’s tourism industry a greater view into the marketing landscape of its guests and where else across the country they can be found. This insightful analysis will allow Tennessee’s tourism industry to better pinpoint its marketing efforts to the market areas across the U.S. that will deliver the highest-yielding customer possible. Not only was the information insightful, but Ruf’s staff were extremely helpful in simplifying a complicated process so that all players of the state’s industry can understand the 'how,' 'why' and 'what' behind the science at Ruf Strategic Solutions. Excellent product—hands down."

Be sure to check out Success Stories to find out more about why our customers love Ruf and what we do!

  • Case Studies