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Household Neighborhood Family Generation Digital

Household Cluster Explorer
Ruf’s 130 Household Clusters offer precise segmentation at the household level to audiences sharing similar demographics, behaviors, attitudes, preferences, buying habits and media consumption.

Neighborhood Cluster Explorer
Ruf’s 68 Neighborhood Clusters offer segmentation at the ZIP+4 level to audiences sharing similar demographics, behaviors, attitudes, preferences, buying habits and media consumption.

Family Cluster Explorer
Ruf’s Family Clusters are hierarchical groupings of Household Clusters exhibiting similar types of audiences. Each Family Cluster is characterized by a unique persona that offers a representative description of the people who comprise that cluster.

Generation Cluster Explorer
Ruf’s Generation Clusters are hierarchical groupings of Household Clusters corresponding to age-based generational attributes. Each Generation Cluster is characterized by a unique persona that offers a representative description of the people who comprise that cluster.

Digital Cluster Explorer
Ruf’s 35 Digital Clusters are segmented according to their online, social media and mobile behaviors, preferences and buying habits—perfect for geo-agnostic strategies.