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For Immediate Release

Infutor Enhances its ID Suite with Ruf Connex Audience Clusters

Unified identity resolution and segmentation solution is first real-time analytics-driven offering to help marketers reliably identify and reach their best customers. (more)

Infutor Acquires Ruf Strategic Solutions

Strategic acquisition expands Infutor’s intelligence and segmentation capabilities, enabling marketers to use identities, attributes and analytics for consumer acquisition, retention and optimization. (more)

Ruf Advocates New Tourism Award

OLATHE, Kan. — The Travel and Tourism Research Association (ttra) recently established the John and Joan Markham Tourism Marketing Award to recognize deserving students in the field of tourism research. (more)

Introducing Connex Consumer Targeting

OLATHE, Kan. — Ruf Strategic Solutions, a national marketing intelligence and automation company, recently unveiled its most comprehensive consumer intelligence offering. Connex Consumer Targeting is an audience segmentation solution featuring multiple tools that allow marketers to identify, target and engage their most lucrative audience segments across multiple channels. (more)

New Data Partnership Enhances Marketing Intelligence Solutions

OLATHE, Kan. — Ruf Strategic Solutions, an innovative database and marketing intelligence company, recently announced its new alliance with the KBM Group, a member of the Wunderman Network and leading provider of knowledge-based marketing solutions. Now, Ruf clients can realize a deeper, more complete understanding of their customers and optimal prospects with the integration of KBM Group’s AmeriLINK® consumer database into Ruf’s proprietary marketing intelligence engine. (more)

Ruf Strategic Solutions Announces Connex Social Media Service for Facebook

OLATHE, Kan. — Ruf Strategic Solutions, a national database marketing company, recently announced a new Facebook advertising acquisition tool called Connex Social Media. The product turns fans into customers by using email records to target users on Facebook via advertising acquisition campaigns. (more)

Ruf Strategic Solutions Receives AMBIT Award from Kansas City Direct Marketing Association

OLATHE, Kan. — Kansas City’s direct marketing elite recently gathered at Boulevard Brewing Company for the 2013 Kansas City Direct Marketing Association (KCDMA) AMBIT Awards. Ruf Strategic Solutions was honored for its “Samson Dental Free Whitening for Life” direct mail campaign, which achieved a staggering 518 percent return on investment in just six weeks! (more)

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