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Connect with Your Most Receptive Consumers

Getting personal with consumers is crucial for capturing audience share and driving brand interaction throughout the lifecycle of your marketing strategy. Ruf’s Connex Audience Clusters are groupings of consumers who exhibit similar characteristics, so you can understand the unique attributes that comprise your most profitable audience segments. As a result, you can develop relevant strategies that drive conversion and promote longevity.

Click here to meet the people who make up all of our Connex Audience Clusters.


Connex Household Clusters


Connex Neighborhood Clusters


Connex Family Clusters


Connex Generation Clusters


Connex Digital Clusters


Connex Messaging Clusters

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